Consumers are so saturated with corporate messaging that less than two percent
of messages are actually remembered. If you want your message to be one of the
few that stand out, youve got your work cut out for you! The days of
outspending your competition have become increasingly expensive and
decreasingly effective in its ability to promote your company. That being said,
there are a few principals that guide our creative process; here is what we
- We believe that you shouldnt have to repeat yourself ten times in
order to be heard once.
- We believe that creativity is a business strategy that provides the
greatest avenue for gaining unfair advantages over the competition.
- We believe that experience in marketing/advertising is similar to having
wealtheverybody wants it, experience levels vary but most have a
littleeveryone has opinions, ideas, and input but few seem to be able to
produce it. We are among those few.
- We believe the ability to produce truly exciting, original, and compelling
advertising is a finely-tuned giftnot a job that you can assign
internallygreat failure or success can be derived from both the planning
and the creative.
- We believe that doing creative for creatives sake is not doing our
clients or their budgets justice. Sometimes, less glam is more applicable and
more efficient at accomplishing the job at hand.
- We believe the days of companies playing Battle of the Ad
Budget are things of the past; shotgun advertising is less applicable now
with the plethora of options readily available to todays consumers. We
believe in out-thinking the competition, not out-spending them; our goal is to
increase interest and response level to advertising, not dollars for the sake
Finally, we believe the way a business may think or react is often restricted
to knowledge within their own industry; success is enabled by a collaboration
of strategic partnerships, as well as a commitment of both trust and financing
in order to see the creative prove successful. Find an agency that can grow
with you, who is hungry for your partnership and success. If you have found
yourself asking the question: Is anyone out there hearing what we have to
say? Call uswe have a lot of awesome ideas, a lot of powerful
energy, tons of momentum, and a lot to prove.
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